How do I know whether my site needs to be optimized?
If you cannot find your site on the first page or two returned by popular search engines to the most common queries in your business, your site needs help. If your site has never been optimized, chances are you will rank quite low. If it has been optimized a while ago, it is likely that you need to do it again. The search engine optimization criteria and policies of search engines change frequently. Moreover, other sites in your business area are constantly trying to get ahead of you. The only way to keep up your high search engine placement is to have an on-going maintenance search engine optimization plan that routinely evaluates your site.
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How do I find the best keywords?
We work with you to develop the most effective keywords for your site. We use a suite of statistical tools to determine which keywords/phrases in your business area are most actively being used in real queries. These often turn out to be different from what you expect.
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Isn't a listing in the Yahoo or LookSmart directories enough?
It is not. Many users don't search by categories (as the sites are listed in these directories) but by keywords only. And although Yahoo and LookSmart reach a large portion of the internet audience, there are ten or so other search engines that are highly utilized by searchers, and many of them reach beyond their own listings through partnerships with other search engines. When they don't find what they are looking for, users often perform the same search on another engine.
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What about those search engine placement services that submit your site to 5,000 search engines for a song?
Bogus! Although the Web is littered with thousands of search engines, free for all (FFA) pages, and link farms, almost 100% of all searches are performed through the top 10 search engines. Moreover, the better search engines started using mechanisms that prevent automatic submissions, and in any case, merely submitting your site to a search engine has nothing to do with top ranking.
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How long does it take to see search engine placement results?
Sometimes weeks, sometimes months. Each search engine is different, and the time it takes to index a site varies greatly from one engine to the next. We recommend that you plan early for any special promotions, and expect to see any results in about 3 to 4 months. There have been cases, however, when we completed all the search engine placement work in one month.
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How do I track the progress of my site?
Each month we send you search engine optimization reports that show your current position of your site on all the the search engines that we have targeted. These reports will clearly show the progress your site is making. After a while, higher search engine placement begins to translate into traffic to your site.
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How long will my site retain its high search engine placement?
It varies from search engine to search engine. As you will notice in your monthly reports, search engine placement changes quite often, sometimes from week to week. A good search engine optimization is hard-fought and hard-won, with many other sites vying for the same position. This is where our on-going search engine optimization maintenance plan helps you retain your valued top search engine placement over time.
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Why do I need to maintain my site?
If you don't actively maintain your site, all your top rankings will eventually drop. By definition, all rankings are on a continuous downward slide as a result of several factors: changes in search engines ranking algorithms, increased competition for top search engine placement, new pages being indexed, and occasionally search engines cleaning out their indexes all together. It may take a few weeks or a few months, but eventually your site will begin to slip in the search engine placement. Our on-going search engine optimization maintenance plan allows you to keep your top search engine placement at a minimal price.
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Can you guarantee that my site will rank among the top three on Google?
We don't make promises that we are not 100% sure we can keep. Because every search engine makes its own decisions about what pages to the index and how to rank and display them, it is both impossible and unethical to guarantee specific results. Services that make such promises are either being untruthful or using methods that search engines prohibit, such as "cloaking." These tactics can get your site blacklisted. 
That is why we don't make specific ranking guarantees. Our work is based on extensive professional search engine optimization techniques, on our vast expertise, and on up-to-date information about the search engine placement industry.
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