Most Search Engine Placement companies offer various packages that include certain services, and you can choose to add on additional services from there.

So, find out exactly what is included in the Search Engine Placement package price. Does this include submitting through the pay inclusion programs? Which engines and directories are included? Does this include maintaining the site after results are achieved? How many keyword phrases do they work with? Does the cost include building link popularity?

If you have a brand new site and are wanting "instant" traffic, you may want to go with a Search Engine Placement firm that will purchase keywords for you through one of the pay engines like Overture. You'll also want to make sure that the Search Engine Placement firm submits your pages through the various engines' pay-for-inclusion programs.

Yes, these are added costs to you. But, it can take literally months to see results through regular search engine placement strategies. If you have a brand new site with no traffic, or if you're anxious to get traffic going for a special promotion or holiday sales, purchasing keywords through the pay engines and paying to submit to the engines will boost your site's visibility much faster.